Jakarta, Geospatial News - Public Relations of ministries, institutions, and State-Owned Enterprises (SOEs) are expected to begin massive government program branding. This is necessary, because there are many challenges as well as opportunities for Government Public Relations (GPR) in the era of the industrial revolution 4.0.
"The intended development includes the rapid advancement of information technology, information disclosure, community growth in entering the digital era, as well as mediamorphosis and the post truth era," explained the Director General of Information and Communication (IKP) of the Ministry of Communication and Information (Kominfo) Rosarita Niken Widiastuti when opening ministry and agency public relations meeting at the Aryaduta Hotel, Jakarta, Wednesday, January 22, 2019.
According to Niken, currently the Director General of IKP has made organizational changes. IKP also provides various channels that can be used to amplify ministry / agency (K / L) programs, such as GPR widget and GPR TV.
Government public relations is expected to contribute to contribute content that can be broadcast by GPR TV. Not only that, GPR TV can also be used to disseminate information from agencies to the public in order to build public confidence in government performance.
On this occasion, there was also the President's Special Staff for Communication Adita Irawati. He reminded President Joko Widodo's message about the role of government public relations.
"The role of public relations is very central and important, one of which is to socialize positive messages so that public trust is built," he said.
Communication conducted by public relations, continued Adita, must have an impact. Communication from public relations to the community, should not be just data and facts. However, information must also have a sense that can foster public confidence in government performance.
"With the trust of the public, it is hoped that positive thinking will be formed on the government's performance. This is the task of government public relations in managing data and facts that will be disseminated to the public, "said Aditia.
In addition, government public relations also need to set an agenda setting public issues. This needs to be done so that the publication of information is not reactive, but consciously arranged to achieve certain target outcomes.
"At present, ministries / agencies are more often reactive on issues rather than proactively communicating with the public. To change this, an agenda setting or framing of the issue of communication to the public is needed. The sectoral ego and 'fighting' information between K / L in carrying out the function of communication to the public must be reduced. The most important thing is how K / L is able to explain the issue openly, so that it does not continue to be in the public spotlight, "explained Aditia.
In order to set the agenda setting, a large narrative is needed as a reference for K / L communication. This big narrative will determine the direction, goals, strategies and action plans. So, in the end a harmonious communication is created, can be received and well digested, and gives birth to support for government performance. (NU / LR / NIN)
